About SÉLO
At SÉLO AI STUDIO, we help businesses innovate through human-first AI and thoughtful design.
We combine product strategy, user experience, and emerging technology to create intelligent, accessible, and impactful digital products.
Our approach is simple — we make AI work for people. From UX audits and accessibility reviews to full AI product redesigns, we help teams turn complexity into clarity and innovation into action.
Based in London, we partner with forward-thinking brands that want to design smarter, more meaningful experiences powered by AI.
Meet the founder
Asmahane Khawaja
Founder & Lead AI Designer
Asmahane is a design and innovation leader with a passion for creating human-centered digital experiences.
She bridges the gap between design, product strategy, and AI, turning ideas into meaningful solutions that help businesses grow smarter.
At SÉLO AI STUDIO, she leads the creative vision, ensuring every project blends thoughtful design with intelligent, practical innovation.